You’ll have to be the judge of which social media platform contains your target audience which you want to market toward, and this could help shape your social media marketing plan. GroupM is the most optimistic about the ad market in 2021, forecasting a jump to $651 billion, with the largest rate of growth in Latin America (24.4%) and APAC (14.1%). Bame 2020 | Our Vision is for 20% of all marketing and communication professionals to come from a BAME background by 2020. Meanwhile, September’s ad spend was down 2% and October, which falls in Q4, was down 1% – however, both of these months were up against coverage of the 2019 Rugby World Cup, suggesting ITV’s advertising outlook is improving rapidly, all things considered. An October 2020 survey of more than 2000 British consumers, commissioned by Citizens Advice, has found that nearly half (47%) of British consumers have had issues with the delivery of parcels since the first lockdown began in March. SocialBakers’ Q3 2020 Social Media Trends Report has found that global social ad spend rose 56.4% in Q3 2020 compared with figures recorded at the end of Q2. 91% of all social media users access social channels via mobile devices. This news follows a bumper year for the gaming industry as engagement amongst its core audience reached record highs and both Sony and Microsoft brought brand new consoles to market. Despite this, Facebook is viewed by 78% of brands as the most effective way of achieving business targets. Revenue in Q1 was less badly affected, but still recorded a 13.1% year-on-year drop from €840 million to €723.6 million. Overall revenue for H1 2020 was down by 41.6%. Stories are a big deal on Instagram. By continuing to browse this site you. Watching TV comprised 35% of commercial media time for 35-54 year-olds in 2020, increasing 6 percentage points over lockdown, while the percentage of TV viewership for those over 55 grew to 54% – 2% higher than in 2015. Social media statistics are a key ingredient in any social media marketing strategy.. There appears to be a consensus that digital advertising will grow at a faster rate than traditional forms of advertising. Throughout 2020, smartphone usage unsurprisingly accounted for 47% of all media consumption (digital and non-digital) in 16-34 year-olds, rising to 52% during lockdown periods, while usage of the device stayed the same for 35-54 year-olds (31%) and declined slightly in over 55s (11% to 10%). The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. The most popular form of discount cited by those surveyed was money off specific products (78%), followed by free shipping (55%) and multi-buy discounts (46%). Further local lockdown restrictions have been enforced to subdue a second wave of the coronavirus this coming winter, which in some cases includes closing pubs and restaurants in particularly badly-affected areas, providing consumers with even fewer reasons to visit town centres and shopping complexes. ITV has reported that its ad spend improved in Q3 after the first wave of the coronavirus caused a significant 43% decline in the broadcaster’s ad revenue throughout Q2. Meanwhile, profit over this period rose to $185.7 million compared to $5.5m the year before. It’s unavoidable, it’s powerful, and it’s here to stay. Between its launch in the UK (24th March) and early July, 16% of online adults in the UK had subscribed to Disney+. More than 80% also reported greater audience reach from their events thanks to the shift to virtual technology, due in large part to the elimination of barriers to attendance such as travel, venue capacities, accommodation booking and other costs. Furthermore, close to a fifth (17%) of consumers purposely turn to social apps for shopping. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. Business and industrial could also struggle, as its forecast growth of 5.3% means investment in this sector could only increase by 2.5% on 2019. While APAC experienced lesser year-on-year growth than other geographical areas (+66%) its 30% quarter-on-quarter growth was particularly strong, reflecting both the increasing cost of ads in the region and its advanced position in the timeline of the global pandemic. Travel and tourism could see ad spend drop by a total of 33.8%, but looks set to rebound at the fastest rate next year at +19.5%. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos. (GlobalWebIndex, 2018). On Android devices alone, monthly average hours increased from 11 to 19.9, vastly outpacing Facebook’s 16.6 hours across 2020 and cementing its place as one of the most rapidly growing apps for engagement. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Subscriber cancellations following controversy surrounding one of its shows, ‘Cuties’, could also have been a partial cause. Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. Understanding this social media statistic will help determine which platform could be of most use when, In this day and age, we’re all slowly becoming social media addicts. Clothing, however, notably stayed lower than pre-Covid levels, hampered by tightening local lockdown measures on non-essential stores. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. But the question is, is it worth investing in social media when starting your business? All of this has led to nearly a fifth of marketers (18%) reporting that they intend to increase their event marketing budget for 2021, with many already planning events for 2021 that will be supported by an online component. Forty six percent of media, marketing and advertising freelancers say they are no longer constrained by the location of their clients, thanks to recent advances in remote working, according to research from Worksome, published in December 2020. As a result, this move could save companies hundreds of thousands, or even millions, of dollars, the data forecasts. When launching a social media marketing plan for your brand in 2020, keep in mind these Twitter statistics. We hear how Deborah has adapted to new ways of working during the pandemic, and what has changed at her company. Son is delighted with his Corgi 007 Aston Martin, mother plans to donate the Home Cooking With Fanny Cradock to charity as soon as possible, and daughter cannot […] In the week to the 17th October 2020, footfall on UK high streets and retail parks fell by 2.8% and 3% respectively on figures from the week before. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. Users spend an average of 3 hours per day on social networks and messaging. From the way we get our news to the way we interact with our loved ones. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. The social platform’s investment in its Discover tab and AR capability appeared to pay off, with more than 90% of users in the Gen Z age group watching Shows and publisher content during the quarter, while 200 million Daily Active Users engaged with AR filters every day. (HubSpot, 2020) Companies spend 46% of their budget on content creation. In a financial statement, the Chinese company said it had seen an 89% rise in profit in the three months through September and made a total of 125 billion yuan (US $18.4 billion) in revenue. This suggests US consumers found a new way to shop with their favourite high street stores in 2020 under unprecedented circumstances. Despite this promising analysis, total ad revenue for the nine months to 30th September was down 16% on the same time last year, however online revenues picked up slightly at +2% growth. How to Stop Procrastinating now: Everything You Need To Know, 13 Job Skills That Employers Value: Most In-Demand Skills to Know, How To Be Working 100 Percent Remote By 2021. This includes responding to comments, mentions, and messages. There’s no denying that social media platforms are now a major source of news and information. Three in 10 of these have experienced shipping delays, making it the biggest issue cited by consumers. There Are 660 Million Members on LinkedIn 660 million users are on the professional network in more than 200 countries. With 60% of consumers spending less this year due to Covid related financial troubles, brands have to provide shoppers with smarter and more aggressive discounts to encourage them to part with their cash. BrandZ has named grocery chain Ocado as the UK’s fastest growing brand in its annual Top 75 Most Valuable Brands report. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. ONS data found a 5.8% growth in the volume of retail sales in October 2020 compared to the same month a year before. 80 Influencer Marketing Statistics, Quotes and Facts that will blow your Mind. Without video’s strong growth, overall digital ad spend results would have been much worse. Nielsen noted that while media habits have “normalised” since the initial shelter-in-place restrictions, daytime TV has become a “second primetime” and has skewed consumption, perhaps permanently if working from home becomes a more accepted norm following the pandemic. Global Daily Active Users increased by 47 million over the period to 265 million in total – a 22% growth on the year before – and the average Snapchatter opened the app 30 times per day. The usage of social media around the world is ever-increasing. However, the Econsultancy and Adobe Digital Trends 2021 survey has identified some substantial barriers to success in marketing and experience. However, more than half (57%) admitted to neglecting online security by not always reviewing third party ratings for the websites they were purchasing from. This figure increases to 61.7% in North America, with the widespread Facebook ad boycott in this and other regions throughout Q2 partly responsible for the sharp upturn in Q3. Tesco’s 2020/21 interim results released in October 2020 indicated a 28.7% year-on-year surge in pre-tax profits for the company in the 26 weeks to the end of August in what has been a landmark year for the grocery sector. For over a decade, Network Marketing Pro has been raising the standard of the Network Marketing profession. The average amount of time spent on the TikTok app among its UK users, per month, has nearly doubled between 2019 and 2020, according to analysis from App Annie. Marketers should take note of this trend and use their budgets wisely to target new audiences now watching far more TV than usual, and at significantly different times. More buyers are joining social media networks and looking for reviews and recommendations. Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. Zenith, meanwhile, predicts global ad spend will reach $634 billion – still less than the total recorded in 2019 – and then by another 5.2% in 2022 to $652 billion. Campaigndeus Influencer Index showed that 12% of the British influencers who participated in their analysis indicated they have bought fake followers. Thirty-nine percent of respondents said that splitting their time across the office and home would be their preferred option. These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media. Before the outbreak began, 68% of the workforce never worked from home, while 19% did for some of the time and just 13% did full time. They are also able to make more empathetic decisions, data suggests. Fifty percent of companies that were reported to have a ‘strong’ speed to customer insight are planning a 2021 marketing budget increase in a continued time of uncertainty, as employees are more able to prove the value of marketing within their individual organisations. Start a business and design the life you want – all in one place. How Glossier sets the bar for social proof in ecommerce, The best digital marketing stats we’ve seen this week, 10 brand campaigns that took a stand on social issues, A day in the life of… Deborah Thomas, CCO of analytics database firm Exasol, Fat Face’s Global Ops Director on the challenges of trading in a pandemic. Looking ahead, the company seemed optimistic of its ad revenue for Q4: ‘October looks a lot like September with events and product launches coming back and we are benefitting from all of the hard work we’ve done to make Twitter a must buy for advertisers’. The Impact of Positive Customer Experience, Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. It’s also common for victims … One of the reasons for this high usage of social media is because mobile possibilities for users are continually improving which makes it simpler by the day to access social media, no matter where you are. Understanding this social media statistic will help determine which platform could be of most use when marketing to your target audience. Ecommerce brands spent the most on advertising across social platforms (24.8% up on Q3 2020), reaching nearly double  spending seen in Q1 2020. Similar patterns can be seen in behaviour across regions like Germany, Denmark, Sweden and Norway. on the other hand, are more likely to be using tablets. Categories that spent more money advertising with ITV in Q3 2020 than in Q3 2019 included FMCG, Supermarkets, Publishing and Broadcasting, Telecommunications, Food and Government, among others. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. For children aged 12-17, there was an increase of two hours. Fifty-three percent of CX leaders say they have detailed insight into the drivers of loyalty/retention for customers organisation, compared to just over one-fifth of companies in the CX mainstream, while similar numbers were reported across insights into mindset of customers and friction points in the customer journey. This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. With the Olympics in Tokyo on track to take place after being delayed last year, sports advertising will likely see a boost, too. By the end of September, the average global ad spend on social media was nearly double that of its lowest level at the end of March when many Western lockdowns were first imposed. The figure rises to 132% in the UK, suggesting a large proportion of the workforce in the sector were looking to improve their digital marketing skills over lockdown. Sixty-two percent fear that their personal finances will be severely affected, in contrast to 46% of those in other sectors, as the UK economic outlook remains uncertain. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. Being a smart marketer means you must analyze social media marketing statistics and facts to better prepare your strategy to increase engagement and sales. There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. This includes responding to comments, mentions, and your brand should sure... 177,000 of these new subscribers came from the United States – one the. Marketers believe that social media statistic makes it evident how brands could piggyback on professional... Zoom was the latter that drove much of the three months to September, July was the of... 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